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Our Story

Top Secret Ltd was founded by Alfred Newton in 2009 as an addition to his other company MMD Home Ltd (formerly Margaret Muir Design). Originally it was just to test the waters as a pop up for outdoor furniture and some indoor ranges, and so from humble beginnings Top Secret was established in St. Heliers in Auckland.

5 years later and there has been a series of dynamic shifts. In 2014 Top Secret and MMD Home joined under one roof and now operate solely as Top Secret Ltd. The company offers a full range of indoor, outdoor, lighting and accessory ranges, with the showroom being located conveniently in the bustling developments on Lunn Ave in Mt. Wellington.

The focus, from the beginning has been on sourcing and developing quality goods at a very attractive price. Cliched though this is, there have been a few key concepts that separate us from other high street retailers.

Alf Newton, the owner, lived in China from 1992 – 1997, founded Creative Imports NZ (later to become Margaret Muir Design) and started sourcing ranges that he felt were above others trying to do the same thing. Initially concentrating on authentic antiques it became clear that other retailers and the whole interior design industry recognised the quality of product and finish without a lofty price tag.

MMD Home, in addition to help furnish several hundred residential properties, has enhanced some of the most luxurious lodges, hotels and commercial institutions in New Zealand, Fiji and further afield.

Top Secret Ltd’s stunning growth has been the reward for over 60 sourcing and quality control visits to China and Vietnam factories in the last five years. Constant design development, introduction of new, improved materials and a desire to work together with manufacturers has resulted in a quality assurance and confidence that is rare to find in Asia.

In New Zealand we continue to work with sports clubs, lodges and hotels, retirement villages and residential projects to ensure that Top Secret Ltd is always moving forward and expanding its product ranges. Outside of New Zealand we have ambitious plan to build on our resort and private villa offerings throughout the Pacific.